Branding for the architecture studio Fragmentos. The concept developed follows the idea of using real “fragments” of the studio’s work and making them the core visual elements of the graphic language. By choosing this approach we gave emphasis to the studio’s work and to a simple way of representing “architecture”.

The goal was to create a clean but distinctive brand that could be adapted to different media – from their website to book design, from studio pieces to social media – always keeping a strong and coherent visual presence.