Branding and all visual communication for the Carnegie Mellon Portugal Program – an international partnership with the mission to place Portugal at the forefront of innovation in key focused areas of Information and Communication Technologies (ICT).
Considering the project is a partnership between Carnegie Mellon University and the Portuguese Government, we decided to focus on the ideas of partnership, collaboration and network. The connection of these two partners, these two “dots”, will lead to new paths, to research, to talent development, to innovative possibilities.
Since the main area of focus of the programme is ICT, the new branding represents technology through the use of a simplified icon inspired by networks and graphs. This recognisable representation of tech works perfectly with the previously mentioned concepts we wanted to explore.
The new Carnegie Mellon Portugal branding keeps a strong connection to the Carnegie Mellon main brand through the use of their word mark and color palette, but still being able to have its own identity. The new brand is dynamic and versatile, unfolding into multiple applications across different media.