Biconi is a family-owned business that develops natural personal care products. I was asked to create the brand’s new visual language keeping only the existing logo.

Biconi products are natural and sustainable so the visual language follows a very humane and natural feel. The idea was to create an identity that is professional, high-end and versatile but is friendly, approachable and very nature oriented.

The new visual language has been used in several media such as brochures, product labels, website, social media, event stands, merchandise, and so on.

Besides the design, I was also responsible for photographing their products for social media and marketing use. I took care of the whole photoshoot and post-production.